SKECHERS

comfy like a motha

A campaign to celebrate women and their impact in life and influence on style.

COPYWRITER
Armmoni Allen King

ART DIRECTOR:
Katrina Trinh

Skechers are considered the boring mom or grandma shoe in the sneaker community.

So we’re going to change the narrative by giving women the spotlight and highlighting their impact on life and influence on style. (missing period after style. change highlighting to highlight)

Skechers X Kith

Why KITH?

Streetwear and sneaker culture go hand and hand. Kith is known for its sneaker collabs and unexpected brand ambassadors like Steve Buscemi, Martin Scorsese, and even Jerry Seinfeld. Making a Skechers collab the perfect combo to shake the sneaker community to its core.

Pop Up Event

Everyone loves a good pop-up event and red carpet moment. Skechers x Kith will give customers the perfect opportunity to model their new kicks from the collab.