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PROGRESSO
dinner for doers
For all the doers! Get all of your stuff done. We've got dinner covered.
COPYWRITER
David Alston
ART DIRECTOR:
Katrina Trinh
New Packaging to Appeal to Doers
Doers have a lot on their minds at all times. Let's simplify their dinner choices. Other soup labels are noisy and littered with different combinations of colors. We’ll shift to a bright blue monochrome look with illustrations on the front that doesn’t leave consumers combing through text to find the flavor designation. Progresso will stand out on the shelf and be an easy choice for the doers.
OOH
A digital display that pops up when the sun goes down. We will catch people leaving the office late, or just getting out of that evening grad school class.
Social Extensions
progresso_social post_insta visual 2
progresso_social post_insta visual 5
1/5
PARTNERSHIP
We will launch new packaging that matches the branding for each university to be more appeal to young students
TASKRABBIT
Interested in more stories?
TUSHY
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