5-hour ENERGY
short king energy
5-hour ENERGY will make Summer 2026 a season to remember by celebrating the marvelous Short Kings from all corners of our society!
COPYWRITERS
Patrick McCarthy
Sean Keith McGraw
ART DIRECTORS:
Naomi Music
Katrina Trinh
In a world where taller men are often given the spotlight, short kings sometimes need an extra boost to own their moment—both literally and figuratively.
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As the most portable and convenient energy shot on the market, 5-hour ENERGY wants to highlight that being small can be powerful. During Summer 2026, let’s prove that a short king’s confidence, charisma, and success matter more than height.
So, how does it come to life?
5-hour ENERGY will welcome Lil Wayne to the stage to become our Short King Ambassador!
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Lil Wayne will help us kickstart Short King Summer. He'll remix his song "6 Foot 7 Foot" to "5 Foot 7 Foot" to celebrate all the Short Kings.
Best Spot for Shorties
The summer of Short Kings will kick off with the first of Lil Wayne’s 2026 tour. Exclusive for this concert? All men under 5’9” will be given front row access to the show so they can enjoy without having any height interruptions.
Concert Merch
New Flavor
As part of the Short King Summer campaign, 5-hour ENERGY will launch a new limited-time flavor: Strawberry Shortcake. Not only is the flavor perfect for the sweet Short Kings in your life, the bottle will also come with a miniature wearable collectible crown on the cap—now that's putting the "king" in Short King!
Banging Out Beats
5-hour ENERGY will encourage people to showcase their Short King energy by participating in a rap challenge.
Participants will have 60 seconds to create a fun rap incorporating 5-hour ENERGY and post it on TikTok using the following hashtags: #5Foot7Foot #BangingOutBeats #5hourEnergy #ShortKingAnthem
SKECHERS
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